3 Ultimate Online Business Branding Strategies

Business branding can be hard thing to accomplish. It can be a very complicated thing to achieve that needs many hours of thinking and doing. Once you've decided how your branded business should look to the target customer, you then have to decide how your going to achieve this look. To do this you need to take a specific route and choose from a range of branding strategies to get the best results for your business.

Online Business Branding

My Personal favourite way of branding and marketing my business is to use online branding strategies. Branding and marketing your business online can be very cheap and can have great, lasting results. My three favourite ways of branding threw the internet is threw online internet marketing, online video marketing and online social marketing.

Online Internet Marketing

Online internet marketing is a way of marketing that almost every business uses these days. Internet marketing is a way of marketing your business via a website or blog. You could start a free blog using blogger or word press and announce any changes or interesting information (like a summer sale) to your customers. You could also make a website advertising -- and informing people about -- your business and its products/services.

Online internet marketing offers a lot and it doesn’t cost very much if you do it yourself; but if you don’t have time to create and optimize a website you can always pay a website developer to do one for you.

Once you have a website or blog built make sure it is branded as well; website branding/blog branding is very important. The branding of your website/blog can reflect your business, thus give the same impression of your business to the reader. Make sure the branding of your website/blog works with your ideal business branding.

Online Video Marketing

Online video marketing is an interesting and fairly new way of business promotion and branding. Video branding is simply done by making a video and posting it to video sharing sites like YouTube. You should brand your video -- just like your website and business -- by talking about a unique product, keeping the videos similar by using the same backgrounds and person speaking as well as a logo -- and/or website link -- on your video.

A video marketing campaign can be used not only for business branding but also business marketing and product/service promotion. Using video is very simple, cheap and can go viral within days; if it’s a good video you’ve made.

Some good advice for online video marketing is not to smother your video and viewers with promotions but give the viewer something of use and interest, this will help win over they’re trust. If your product is related to skin care and acne treatments you could do a video called “10 ways to reduce acne” and spend 5 minutes talking about how to reduce it and then in the last 30 seconds say something like “for increased results - use these 10 tips and my acne cream,; which is available at … “. If you pair both Internet and video marketing together this can be very good strategy as you can then direct the view over to your site where they can buy your product. 

Online Social Marketing

Online social marketing is a bit like blogging. It is another way of getting the word out about what’s happening in your business. You can use sites such as Facebook and LinkedIn to market your business and/or website. It is harder to brand your self and your business on a social site; but it is possible by taking care with the tone you use, the pictures you display and what you offer; don’t spam but offer information of value like tips, advice and special offers on your products/services.

Bringing the 3 strategies together…

All of these online branding strategies are effective and cheap, they can all bring increased custom and interest to your business and its products/services. I recommended using several or all of these strategies to get the best results for your business branding and promotion.

Have any thoughts or questions? 

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