Types Of Market Research - Desk and Field Research

Market Research And Analysis

There are two main types of market research. These are desk market research and field market research. Market Research is very important for a business and its power should not be under-estimated. Without doing a sufficient amount of both types of market research a business can easily spend alot of money without getting any benefits back! Market analysis is very important for a marketing campaign and can help you market your business to the right people -- who are intrested in your product or service -- and not the wrong people.

Market research should be an on-going task and you want to get feed back from your customers all of the time! Things to ask your customers are; where they heard about you and your product/service; what they thought about your product/service; and what could be done to improve it.

Types Of Market Research

As I said in the paragraph of this blog post, there are two types of market research; Desk market research and field market research. I shall explain the two types below.

Desk Market Research

Desk Research is where you collect and analyze information that alredy exsists but has not alredy been collected togeather. This information can be found in a variety of informative sources such as the yellow pages. The main purposes of doing desk research is to find out:

• Competitors - Who they are, where they are, and how many of them there are.
• Businesses - How many there are, wether there competition, and where they are.
• Economic trends - Are people buying the products/services you provide?
• Householders - How many of a particular type of householder are there in the area of your business?
• Market trends - Is the market/industry growing or shrinking?

Field Market Research

Field research is done by direct conversation with a -- or group of -- potential customers. This form of research is all about getting out and speaking to you target buyer; you may be able to make a questionaire for the target buyer to fill in and answear the questions you need to know. The main purposes of doing field research is to find out information such as:

• How often do customers purchase the product/service you offer.
• How likey they are to purchase the product/service from you.
• Market price they expect?
• How they decide on a supplier.
• A big enough market; with enough customer, to build a successful business?

So now you know the two types of market research and what there purposes are. If you want to know any more on market research, desk market research or field market research -- or you have any comments on this blog post -- feel free to comment below and I shall get back to you as soon as possible!