Apple is a world famous company. It has a net worth of 406 billion US dollars and the biggest following of fans, press and excitement in the world. Apple sells a variety of electronic devices aimed at the consumer, from the iPod, iPhone and iPad hand held mobile device's to the iMac and MacBook computer systems. We can all learn a little bit from apple as it produces a wave of urgent excitement and coolness every time it releases a new service, product or software. This wave and immense expectation from fans has been built up over many years, and it can be explained in 3 simple points.
History
Apple has a history lasting several decades. A history which has been built up from exciting and quality news and products. Apple has had an extrodinary life, imagine it like a wall. A wall built up of bricks of every color! Apple's historys has been an exotic one, built up of many important and strategic decisions, announcements, products and people. This draws an urge of excitement as people come to see the newest brick of its wall of history be laid. This is why it is a big event for all fans of the company, and along with the huge amount of interest and fans, comes the press wanting to get in on the action and excitement, delivering to their viewers.. what they want to see and read.
Shop fronts of perfection.

Its online shop front is cool. Its simplistic but cool and sleek at the same time, matching the shop front of its offline stores. The packaging of its products. Both the disposable packaging and hard cases are beautiful for all of Apple's products. They are clean, sleek and cool!
A general sense of love and excitement is felt and passed around by all.
We can all learn from Apple and its efforts to be cool, made up on quality, love and excitement. Maybe to look in to other businesses like Apple, we can all then look into our own and see where we have been going wrong, and where we can make improvements.
These three rules are much helpful. Some other rules one should follow are start with enough business capital, conserve your money, sell what the market wants, be prepared to manage and provide good quality.
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