Three Rules To Business Success: Keep it cool, fun and exciting!

We can all agree that the success of a brand depends on many factors. Factors ranging from price and recognised quality, to exposure and feeling. Feeling, is something we all pick up on. The feeling to hold a product, the feeling to own a product, the feeling to show your friends a product, and certainly the feeling to simply be around a product. This feeling of excitement, fun and coolness is something Apple have brought in to they're brand and business resulting in extremely successful results.

Apple is a world famous company. It has a net worth of 406 billion US dollars and the biggest following of fans, press and excitement in the world. Apple sells a variety of electronic devices aimed at the consumer, from the iPod, iPhone and iPad hand held mobile device's to the iMac and MacBook computer systems. We can all learn a little bit from apple as it produces a wave of urgent excitement and coolness every time it releases a new service, product or software. This wave and immense expectation from fans has been built up over many years, and it can be explained in 3 simple points.

History

Apple has a history lasting several decades. A history which has been built up from exciting and quality news and products. Apple has had an extrodinary life, imagine it like a wall. A wall built up of bricks of every color! Apple's historys has been an exotic one, built up of many important and strategic decisions, announcements, products and people. This draws an urge of excitement as people come to see the newest brick of its wall of history be laid. This is why it is a big event for all fans of the company, and along with the huge amount of interest and fans, comes the press wanting to get in on the action and excitement, delivering to their viewers.. what they want to see and read.

Shop fronts of perfection. 

Apple has created a personality of perfection that is felt threw out its shopfronts online, offline and on packaging. It has a simplicity about it, but also a quality feel. The shops it has, often boast a supreme amount of quality compared to surrounding shops. This draws the customers in and makes buyers feel as if they are part of a new special club.

Its online shop front is cool. Its simplistic but cool and sleek at the same time, matching the shop front of its offline stores. The packaging of its products. Both the disposable packaging and hard cases are beautiful for all of Apple's products. They are clean, sleek and cool!

A general sense of love and excitement is felt and passed around by all.

Finally Apple seems to give out an essence of love and excitement to all of its fans. Its a company that is classed as 'cool' with the younger generation and is a company that gets spoken about as if its the popular kid at school! Its this coolness and well spoken about attitude and feeling it gives out that makes it have this amazing book of success and excitement. As this success and excitement carries on, the ball will keep rolling and Apple's great wall of history will keep getting built.

We can all learn from Apple and its efforts to be cool, made up on quality, love and excitement. Maybe to look in to other businesses like Apple, we can all then look into our own and see where we have been going wrong, and where we can make improvements.

What do you think? I'd love to hear your opinions and examples below in the comments!