YouTube Video Branding
Do You Brand Your Business?
Do you already brand you business in a certain way or is there a selected image and feel you like to spread about your business? If so you should know how important branding your business is! Its also just as important to brand your videos, give them something that makes them stand out and makes them yours!
There are two ways of achieving a YouTube Video Branding. You can make your video branded by using the same person speaking, the same background and the same tone of voice/language aswell as that you can also brand your YouTube videos with editing. For example, you can add a logo, business name and web address infront of the actual video to brand your business; but make sure you keep this layout similar on each video!
Upload Frequently
It is very important to upload videos to YouTube frequently and keep your viewers up to date with whats going on. It may take a while for your YouTube video marketing to start to kick in and for your videos to start getting traffic and views but you must keep uploading. The more you upload the more content there is with your businesses branding on it to be watched by others.
But DONT let the frequency of your video production effect the Quality of it!
Produce Quality Videos For YouTube
Quality is King in business... every entrepreneur and business man (and lady of course) should know that! Its the same with YouTube video marketing... let your quality slip and its going to leave a bad impression of your business on the viewer. If you have to, take extra time time to make sure your videos are up to scratch before you upload them; else it could have a negative impact on your business! Now that wouldnt be good!
Offer And Serve More Than Just Promotions
People are looking for advice and useful information -- Not Promotions
I know its tempting but dont try and sell to people straight away. You first have to get them to watch your video (which needs plenty of 'thumbs ups' from other viewers) and you then want to give them something they were looking for, you can give them advice, tips and/or information on any topic related to your business. This can win over they're trust and pre-sell your product/service. You can then in the last 30seconds of your video, promote your business, its website and its products/services.
Make A Convosation And Be Social
When making your videos use your brain and come up with ways of creating a conversation... you can ask a simple question at the end of your video, like; Did that answear you question? You can also ask the viewers opinions on something or even make a video wishing people a happy christmas once a year.
Also when people make a conversation, make sure you reply and join in aswell. By doing this you can get a buzz and sense of excitment going around your videos (this will get people to come back) but even more importantly once they've spoken to you and you have spoken to them directly and personally, they're much more likely to buy your product/service from you.
Use Several Forms Of Online Marketing
This is a great way to get a sense of excitment going around your business. If you bring togeather more than one online marketing strategy you can get increased results. For example, within your online marketing campaign you could have a blog, a YouTube account and Twitter. Bring the 3 togeather, get a views on your videos and then send those viewers to both your blog for news, updates and promotions on your business aswell as twitter where they can follow you, ask you questions and be updated about your business, its products and even your new video upload.
"It all about being social these days and using YouTube video marketing, twitter and blogging togeather can give great results."
Affraid Of The Camera? - Here's An Idea!
Affraid of the camera? Well dont think you cant still use YouTube for business marketing becouse here's a way i found of getting away from the camera; while still producing a proffesional 'video'.
- Simpily make a background image displaying your businesses name, logo and contact info (e.g. Phone number, twitter name, blog/website adress) and a Thumbs up reminder to try and get people to 'thumbs up' your video
- Make a video but when editing add this image over the top, it will be more of a podcast than a video but you will be able to put it on youtube!
So theres my 6 tips on using YouTube for business marketing!
Further Reading: 3 Ultimate Business Branding Strategies
I'd Love To Hear You Views, Tips and Advice on YoutTube for Business Marketing
Leave Them In The Comments Below!
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YouTube for business
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